Delivery Mobile App
Designing a custom cross-platform app tailored to the unique needs of delivery drivers and operations staff.
Research, Wireframing, Product Design, UI Screens
Overview
The Modern Milkman set out to modernize the traditional milk round with a digital-first approach. Their rapid expansion highlighted a critical issue: their off-the-shelf driver app couldn't support their growing operations. They needed a scalable, user-centric solution to streamline overnight deliveries.
"We needed a solution that would not only support our rapid growth but also address the unique challenges of our delivery operations.
Screen designs throughout the design process
Scope
Design and deliver a custom cross-platform app tailored to the unique needs of delivery drivers and operations staff.
Approach
To deliver a solution that truly met user needs, we adopted a research-driven, iterative design process.
My role
UI / UX Designer
User shadowing and stakeholder interviews
"Some apps make me feel like I need a degree just to find the next stop—when I’m on the road, I need something simple and quick, not a puzzle to solve."
Ideation & Design
Designed low-fidelity prototypes to map out core app functionalities
Product challenges
Integrate mapping, inventory, and customer communication into a seamless user experience.
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Minimal learning curve: Delivery drivers often have limited time to learn new tools. The app should be intuitive, with clear navigation and minimal steps to accomplish tasks.
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Large buttons and simple menus: Optimized for use while on the go, ideally with a one-handed interface.
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Dynamic re-routing: The app should suggest alternative routes immediately if conditions change (e.g., traffic jams or closed roads).
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Offline functionality: Ability to function in areas with poor connectivity, with offline maps and data synchronization when back online.
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Dark mode: Reduce eye strain, especially for nighttime deliveries.
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Multi-stop planning: Intelligent sequencing of stops to minimize time and distance traveled.
Outcome
The result was a user-friendly, cross-platform mobile app that became the backbone of The Modern Milkman's operations. Key design features included:
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Integrated systems: Combined route mapping, inventory tracking, and customer service into a unified interface.
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Driver-centric UX: Streamlined workflows, minimizing time spent on non-delivery tasks.
Impact
Since its launch, the app has played a pivotal role in supporting The Modern Milkman's impressive milestones.
Named the UK's fastest-growing company from 2020 to 2022
Prevented over 100 million plastic bottles from circulation
The moo-vement for zero waste starts here.
